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Jane Wheelock is Reader in Social Policy at the University of Newcastle.
Colin Campbell is Senior Lecturer in the Department of Sociology, University of York. Alan Cawson is Professor of Politics at the University of Sussex. C663 1992 303.48'3–dc20 91–43743 ISBN 0-203-40149-2 Master e-book ISBN ISBN 0-203-40176-x (Adobe e-Reader Format) ISBN 0-415-11712-7 (Print Edition) Contents List of contributors Foreword: The mirror of technology Marilyn Strathern Acknowledgements v vi x Introduction Roger Silverstone and Eric Hirsch 1 Part I Conceptual and thematic issues 1 Information and communication technologies and the moral economy of the household Roger Silverstone , Eric Hirsch and David Morley 2 The circuit of technology: gender, identity and power Cynthia Cockburn 3 The desire for the new: its nature and social location as presented in theories of fashion and modern consumerism Colin Campbell 9 18 26 Part II Information and communication technologies in the home 4 The shape of things to consume Ian Miles , Alan Cawson and Leslie Haddon 5 Explaining ICT consumption: the case of the home computer Leslie Haddon 6 Personal computers, gender and an institutional model of the household Jane Wheelock 7 The meaning of domestic technologies: a personal construct analysis of familial gender relations 37 46 54 63 Sonia Livingstone 8 Living-room wars: new technologies, audience measurement and the tactics of television consumption Ien Ang 9 Contextualizing home computing: resources and practices Graham Murdock , Paul Hartmann and Peggy Gray 74 82 Part III Appropriations 10 The Young and the Restless in Trinidad: a case of the local and the global in mass consumption Daniel Miller 11 The Amish and the telephone: resistance and reconstruction Diane Zimmerman Umble 12 Regimes of closure: The representation of cultural process in domestic consumption Tim Putnam 13 The long term and the short term of domestic consumption: an ethnographic case study Eric Hirsch Postscript: Revolutionary technologies and technological revolutions Jonathan Gershuny Index 92 103 109 116 126 130 Contributors Ien Ang is Senior Lecturer in Communication Studies at Murdoch University, Perth, Australia.But, as we have already seen, these essays are not simply concerned with different communities.Individual experience would seem to work as a similar kind of conversion.Members of that American sect-community are wary of what most people would regard not only as an innocent technological device but a mundane one, and as essential as the stoves they do have.
However, it is not just that the telephone represents the incursion of an outside world they would prefer to keep at bay.
To them, the telephone alters the nature of social interaction.
On the one hand, it is seen to lure people into gossip; on the other, it substitutes long-distance communication for the faceto-face contact on which the Amish community pride themselves.
Tim Putnam is Reader in the History of Material Culture at Middlesex University.
Roger Silverstone is Professor of Media Studies at the School of Cultural and Community Studies, University of Sussex.
Silverstone, Hirsch and Morley refer to personal economies of meaning; Livingstone examines the personal constructs through which people process their ‘experience’ of, and ‘make sense’ of, the television, telephone and so forth.